Yes, it's true. I've been known to say rude things about marketing people. Analogue marketing people and, frankly, I can do a good job of justifying these comments.
But, as I discovered recently, there's a new breed of digital marketer about and, if they play their cards right, they can be a force to be reckoned with.
My transition started last year when I talked to IBM's CMO for EMEA (top marketing bod in Europe etc., to translate loosely). I came away with the idea that marketing is moving from an art to a science.
Earlier this year, I found myself doing some training with Marketo, a marketing automation company, among other things This, as with all my clients, involved a lot of pre-course research. I became more and more interested in the subject, way beyond the call of duty, in fact.
For the marketers who've grasped these new opportunities, I take my hat of to you. For the rest? Well, I'll still proceed with caution.