In December we gave a new blog a low-key launch. We wanted to get people with interesting points of view based on their life experiences to share their views and advice with others. We called it The Right Thing To Do.
Then along came Euan's book (see the previous post) and he reminded me of what I've known for donkey's years - that a question mark is an invitation to read and maybe participate, whereas its absence suggests a 'know-it-all' exhortation.
In the past, I used the question mark a lot with magazine cover lines and column titles. But when it came to The Right Thing To Do, I forgot.
Euan is right. Isn't he?