If you need a crash course in online marketing, you could do worse than browse my recent collection of articles and blog posts by experts on the matter.
I had started off, a month ago, intending to investigate what's out there on the subject of 'web-based business to business collaboration' but, as I collected the links on Scoop.it, I found that 'marketing' was the theme that bound most of my discoveries together. Hence the title of this blog post.
When I was a journalist, I didn't really like having to interview marketing folk because they were too sanitised, too in control of their messages and hard to get real stories out of. (Good stories to a journalist are those which carry at least a hint of disclosure.)
However my Scoop.it investigations gave me a new respect for marketing, it really does seem to belong at the centre of B2B collaboration activities.
Here's a snap of part of my Scoop.it collection (click on the image to see it full size):
It was 'curated' by looking at hundreds of suggestions from Scoop.it, reducing them to fifty or so, then throwing out the four or five that didn't live up to the promise of the extract.
The result is a neat little package of pieces, admittedly of variable quality, but all of which helped to round out my existing perceptions of how to approach online B2B collaboration.
Since so much work went into the curation, I thought it would be silly to keep it to myself.
See what you think. It's at http://www.scoop.it/t/b2bcollaboration