Well, IBM's Global Eco-Efficiency Jam has been going for 15 hours now. It aims to avoid science, politics and beliefs and focus on pragmatism and practical actions individuals and organisations can take now and in the near future to innovate, clean up their acts and gain commercial advantage.
It will last for another 36 hours. So get over there if you are interested in contributing to and learning from the discussion. If you just want to stir things up, don't bother.
As you might expect, a lot of the themes are not new, but it's probably the first opportunity for participating organisations to gather together and share what they know and to debate and bring new perspectives to bear on the subject matter. When strangers meet and people of different disciplines come together with a common purpose, new knowledge and insights tend to be created.
At the very least, the jam provides a pool of the collective expressed knowledge of the participants. This is available to all who register. You can do it immediately if your organisation appears on the drop-down list or request an invitation by sending an email to ecojam@us.ibm.com with "RSVP" in the subject line. Joel Makower, a highly respected green business expert, kicked off the event by interviewing a Yale professor, a researcher from the Economist Intelligence Unit and an IBM Fellow in a webinar. Details here and the webinar recording is here if you'd like an orientation and, maybe, inspiration.
You can search Twitter for #ecojam or #globalecojam. To be frank, you won't find many tweets but they may lead to blogs and other resources related to the event. And Greenmonk's Tom Raftery is the official blogger.
At the time of writing 1480 individuals had logged in and 861 posts had been made. The top ten most active discussions range from 62 comments down to 19, which means you can join the jam and get up to speed on your favourite topics very quickly by navigation or by search. You can create watchlists of topics or authors and you can kick off your own new discussions. (And, yes, you'll need to agree to some common sense rules.)
See you there maybe?



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