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July 27, 2006

How SME's can interest journalists: a podcast with moi

Alex Bellinger, who created the UK's first small/medium enterprise podcasts, caught me on the hop recently and asked a bunch of pointed questions about how SME's should handle the press. He's no slouch when it comes to PR but he thought he'd use me to get the journalist's perspective.

If you're interested in this sort of thing, or you want to treat yourself to my Estuary English, advance 7m45s into SmallBizPod number 30. Alternatively break yourself in gently and get to know Alex first. The Tebbutt/Bellinger exchange is about 25 minutes.

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Comments

Hi David, thanks for the post! Visibility to SME or micro-company in their chosen niche is key to success and thus any new cosf-effective forms of marketing and PR are more than welcome. I would like to promote the concept more here in Japan/Asia, as this is still a very new feature for low-tech entrepreneurs. Keep up the good work!

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