It seems to me that we have pretty much completed an introductory 'course' in handling the press. Here are all the links so you can navigate to the posts fairly easily.
1 Know your readers - the most important people in the world
2 Hooking your emotions - this is what can make you blurt an indiscretion
3 Gimme the proof - supporting evidence is vital. Without it, you're just hot air
4 Controlling the interview - 1 - the basics of keeping out of trouble and moving to a message
5 Controlling the interview - 2 - how to move away from danger and bring the journalist with you
6 Tricks to make you blurt - overview of the tricks that might be played on you
7 Message writing - this is about the underpinning messages: the drivers
8 A sense of perspective - words of reassurance, in case you're worried
9 Being off-duty - you're always on duty when on company business, even if it's a party
If you have any requests or questions, please feel free to comment.
Thanks.
PS Don't forget that a lot of this information will help you prepare for and engage in any important interview.
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Great series David...very useful...however in your post 'Tricks to make you blurt' post you mention:
Later on I'll introduce some more tricks and counter-strategies.
DId you post that yet or is that forthcoming...counter-strategies...he he he
Cheers
Al
Posted by: City Hippy | November 26, 2005 at 11:09 AM
Well each of those (I think) discussed counter-strategies as well.
Every time I thought I'd write some more, I reviewed the above list and decided it was pretty good. Best intentions and all that...
Posted by: David Tebbutt | November 26, 2005 at 11:36 AM
Yeah true...poison and antidote included for sure...very useful David...not just for media contact but in every day business life
Posted by: City Hippy | November 28, 2005 at 12:30 AM